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Streda™

Smart Home Systems

Streda™ combines a universal cable backbone for power and data, standardized wall docks and a variety of snap-in modules with functions like power socket, switch or Wifi access point, to create a home infrastructure that can flexibly be configured, and easily be modified to fit changing circumstances..

At Streda™ it is all about Simplicity, Flexibility and Integration. For example, one of the key features of the system is the ability to freely and easily exchange snap-ins. This can be done in a simple and flexible way because the system is fully integrated.

  1. Project Information ⮧
  2. Brand Identity
  3. Brand Strategy
  4. Print Design
  5. 3D & Motion Design
  1. Project Scope ⮧
  1. Client
  2. Location
  3. Year
  4. Industry
  1. Streda™
  2. Netherlands
  3. 2022
  4. Technology
Visual Language

The main and most recognizable elements of the Streda™ visual identity are dynamic waves. They relate to the flow of energy and information as well as the key values of Streda™.


The choice of color always depends on the context, purpose and situation in which this element is to be used. However, the default colors should be Neon Green + Light Grey.



When constructing waves in order to obtain the appropriate diversity and dynamics, a great deal of freedom was left. It is important, however, to maintain the appropriate proportions, thickness of lines and the rules of creating gradients.

+ Clients reviews

What our Clients feel of

The cooperation with Michal in our visual identity design project has been both very pleasant and effective. Michal takes initiative to bring structure in the activities and combines his structured approach with a lot of creativity.

Engelbert van Pelt
Streda, Product Owner