+ Our design process

Every step from research to delivery is built to keep your brand coherent, effective and ready for the future.

We treat branding as a system. Our process is structured to support better decisions at every stage.
You know where we’re going, how we’ll get there and why it matters.

Step 1
Exploration →
Workshops
Project Kickoff
Step 2
Brand Strategy →
Step 3
Brand Identity →
Print Design
Digital Design
Motion & 3d Design
Step 4
Delivery →
Brand Launch

Step 1

Exploration Phase

  1. Key Activities ⮧
  2. Research & Analysis
  3. Brand Audit
  4. Identifying Problems and Needs
  5. Defining Project Goals
  6. Discovery Workshops

Different goals, audiences and contexts mean every project requires an individual approach.

We listen, analyse and draw conclusions to recommend the most relevant solutions. Through workshops, interviews and research we get to know the brand from the inside.

This stage allows us to uncover key insights and gather essential informationfor the next phases of the project.

Step 2

Strategic Phase

  1. Key Activities ⮧
  2. Defining Brand Personality
  3. Brand Positioning
  4. Defining Unique Value Proposition
  5. Establishing Tone of Voice
  6. Selecting Communication Channels
  7. Brand Architecture
  8. Moodboards
  9. Communication Strategy

Strategy is the map that sets the direction for a brand’s growth and forms the foundation for its identity and communication.

Based on collected data and insights, we develop a concept that defines thebrand’s identity, positioning and communication approach.

The outcome is a clear strategy that reflects the brand’s context, goals and ambition, delivered as a document with guidelines for design, marketing and communication.

Step 3

Design Phase

  1. Key Activities ⮧
  2. Defining the Core Visual Direction
  3. Designing the Logo and its System
  4. Developing the Brand’s Visual Language
  5. Creating Supporting Graphic Elements
  6. Copywriting
  7. Establishing the Brand’s Communication Style
  8. Designing Printed and Digital Brand Assets

We translate the strategy into the brand’s visual layer. This includes the logo and a complete visual system with typography, colour palette and scalable layout structures.

‍We create the key assets and tools that support effectivecommunication with the brand’s audience.

All of it is designed to build a cohesive and recognisable brand identity.

Step 4

Delivery Phase

  1. Key Activities ⮧
  2. Brand Manual
  3. Brand Implementation Supervision
  4. Brand Launch
  5. Team Training
  6. Post-Launch Support

At this stage we prepare the implementation of the brand across both digital and print environments, covering all platforms and communication channels.

We finalise and deliver all key materials and make sure the designed elements are applied correctly.

We also support brand activation, internal launch and team training to ensure smooth use of the new assets. This allows the brand to make full use of its new identity.

+ Design principles

Our approach

Simplicity

We believe in clarity and intention. We remove what’s unnecessary so the essential can speak. Less noise, more meaning.

Functionality

Design starts with function. Our work is meant to solve problems and serve a purpose. Always for people.

Timelessness

Trends change. We focus on ideas that are relevant and built to last. Because strong brands need consistency, not shortcuts.

+ Heroes

What inspires us

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

Hans Hoffmann
About Simplicity

The attention to details requires discipline. There is no room for sloppiness, for carelessness, for procrastination. Every detail is important because the end result is the sum of the all details involved.

Massimo Vignelli
About Discipline
Good design: is innovative, makes a product useful, is aesthetic, makes a product understandable, is unobtrusive is honest, is long-lasting, is thorough down to the last detail, is environmentally friendly, involves as little design as possible
Dieter Rams
Ten Principles of Good Design
+ Services

Questions?
Answered.

Does my Business need a Brand Strategy?
How do you plan the process of creating a Brand Identity?
What are the main benefits of implementing such a Process in your Brand?
How do I choose the right elements for my Brand?
Can I actively participate in the Design Process?
Leave us a message and we will get back to you within 24 hours.

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