Every step from research to delivery is built to keep your brand coherent, effective and ready for the future.
We treat branding as a system. Our process is structured to support better decisions at every stage. You know where we’re going, how we’ll get there and why it matters.
Step 1
Exploration Phase
- Key Activities ⮧
- Research & Analysis
- Brand Audit
- Identifying Problems and Needs
- Defining Project Goals
- Discovery Workshops
Different goals, audiences and contexts mean every project requires an individual approach.
We listen, analyse and draw conclusions to recommend the most relevant solutions. Through workshops, interviews and research we get to know the brand from the inside.
This stage allows us to uncover key insights and gather essential informationfor the next phases of the project.
Step 2
Strategic Phase
- Key Activities ⮧
- Defining Brand Personality
- Brand Positioning
- Defining Unique Value Proposition
- Establishing Tone of Voice
- Selecting Communication Channels
- Brand Architecture
- Moodboards
- Communication Strategy
Strategy is the map that sets the direction for a brand’s growth and forms the foundation for its identity and communication.
Based on collected data and insights, we develop a concept that defines thebrand’s identity, positioning and communication approach.
The outcome is a clear strategy that reflects the brand’s context, goals and ambition, delivered as a document with guidelines for design, marketing and communication.
Step 3
Design Phase
- Key Activities ⮧
- Defining the Core Visual Direction
- Designing the Logo and its System
- Developing the Brand’s Visual Language
- Creating Supporting Graphic Elements
- Copywriting
- Establishing the Brand’s Communication Style
- Designing Printed and Digital Brand Assets
We translate the strategy into the brand’s visual layer. This includes the logo and a complete visual system with typography, colour palette and scalable layout structures.
We create the key assets and tools that support effectivecommunication with the brand’s audience.
All of it is designed to build a cohesive and recognisable brand identity.
Step 4
Delivery Phase
- Key Activities ⮧
- Brand Manual
- Brand Implementation Supervision
- Brand Launch
- Team Training
- Post-Launch Support
At this stage we prepare the implementation of the brand across both digital and print environments, covering all platforms and communication channels.
We finalise and deliver all key materials and make sure the designed elements are applied correctly.
We also support brand activation, internal launch and team training to ensure smooth use of the new assets. This allows the brand to make full use of its new identity.
Our approach
Simplicity
We believe in clarity and intention. We remove what’s unnecessary so the essential can speak. Less noise, more meaning.
Functionality
Design starts with function. Our work is meant to solve problems and serve a purpose. Always for people.
Timelessness
Trends change. We focus on ideas that are relevant and built to last. Because strong brands need consistency, not shortcuts.
What inspires us
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
About Simplicity
The attention to details requires discipline. There is no room for sloppiness, for carelessness, for procrastination. Every detail is important because the end result is the sum of the all details involved.
About Discipline
Ten Principles of Good Design
