Why forward-thinking architecture studios are reconsidering their brand strategy?
You've successfully positioned your firm and possess excellent references. The question isn't whether you're successful today, but how you'll transfer this success into the next market phase.
Three observations that inspire reflection.
Decision Processes
Where personal recommendations once sufficed, clients now navigate multi-stage evaluation processes. Brand becomes the first filter, before technical details are even discussed.
New Value Creation
According to a McKinsey study, firms with clear brand positioning achieve up to 23% higher profit margins. The difference lies not in performance, but in its perception and communication.
Talent Magnet
Brand as Talent Magnet: The "Future of Building" study 2024 shows: 67% of emerging architects cite "clear firm profile and vision" as the most important criterion when choosing an employer, ahead of salary and project portfolio.
How to translate architectural excellence into compelling brand identity?
For over 15 years we guided architecture firms in Europe and the USA through strategic brand development. We understand the nuances of architectural industry.
Let's begin with an open exchange, completely without obligation:
① How do you assess market developments?
② Where do you see potential in your current positioning?
③ What strategic options are emerging for your firm?
The partnership perspective
Their ideas show a rare depth and are grounded in thorough research. As a result, we achieved highly practical and convincing outcomes that resonate well with our clients.
At Markiewicz Studio, they take initiative to bring structure to the process, combining a well-organized approach with creativity. They listen carefully to clients’ wishes and expectations, translating them into visuals and templates that perfectly capture the right tone and sentiment.
We worked with Markiewicz Studio on our company logo, branding, and website. The team showed a keen ability to understand our requirements and smoothly translate them into cohesive brand collaterals. Their detailed work on crafting our logo is highly commended!
This wasn't about creating a logo; it was about building the foundation for our future growth and giving us the confidence to scale. Finally, our image truly reflects our expertise. This transformation exceeded our highest expectations.
Brands as strong as their architecture
Book your brand consultation
No sales pitch. No prefabricated concepts.
Seize the opportunity to act from a strong position. Not because you must. But because you lead with foresight.
Let's spend 45 minutes discussing your market position, with a clear view forward and possible development paths.
