Lucky Luciano is a production company from Poland crafting compelling film content for clients around the world. They work for the biggest local and international advertising agencies and brands. Their productions were repeatedly awarded in Poland and abroad (Cannes Lions, Effie, Golden Drum) and their producers have decades of collective experience in producing commercials. Their aim is to provide the best boutique-quality service possible, with fierce attention to detail
Strategy
Art Direction
Graphic Design
Editorial Design
Visual Identity System
The new identification intended to expose features and attributes desirable and customary for the film production industry. On one hand, there is reliability, stability and attention to detail, and on the other hand there is agility, adaptability and flexibility. Therefore, we decided to design a dynamic system - at the base of which the logotype is reduced to a minimum while still enabling the creation of many modifications. As a result, the brand utilizes an entire group of equivalent characters, the application of which depends on the situation and context in which they are to be used.
Axela Frank: Stationery Photoshoot;
Wojtek Piekarczyk: Web development.
Arleta Robinson
Partner & Executive Producer at Lucky Luciano Pictures
Michał Markiewicz is the author of our visual identity system - we are extremely satisfied both with the effects of our cooperation and the entire process. Michał is not only a great graphic designer, but also a very ambitious and self-demanding person. Not satisfied with easy and quick solutions, he strives not only to satisfy the customer, but also himself. The result is high-quality, well-thought-out projects. On top of this he is reliable and always meets deadlines. And he's also... just a nice person. Working with him is a pleasure.
We highly recommend him!
